This year, Earth Hour and Nuit Blanche get married in Montreal on March 28th at Ideas in the Dark. The World Wildlife Foundation and Montreal agency Bleu Blanc Rouge created the event which focuses on being creative in the dark. Artists and musicians, along with urban planners will coalesce and find ways to brainstorm and be creative about the environment, without light at the Société des arts technologiques building.
The brilliant website, created by Bleu Blanc Rouge sheds some light on what'll be happening. The catch is that it must be viewed either in the dark or using your cursor as a flashlight. It's a must-see: Ideas in the Dark.
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On another note, I lost my mind a couple months ago when I saw this WWF spot by DraftFCB and feel it's relevant to post now. Enjoy!
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